History &

Roughing It In Style was founded in 1997 with a clear vision. We decided to make it our family business to supply people (like you) with the type of unique rustic furniture and accessories that fit homes where memories are made; and like these memories, our furniture and decor is made to last. We place a strong emphasis on creative innovation through interior design, kitchen planning, & custom furniture creation. Our goal is to help you create spaces that are warm, inviting, and (most of all) fit your unique style.

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Our Design Services

Custom Furniture

Interior Design

Kitchen Cabinets


“I’ve been working with the folks at Roughing It In Style now for almost 10 years. All products are high quality and usually unique enough that you’re not going to see the same thing in every other home store you visit. Great products, great people, great relationships, what more could you ask for!”

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“Their delivery team was on time and very careful. We have used “Roughing It In Style” for several projects and plan to use them in a new home we are building for kitchen cabinets and decorating.”

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“From the moment we walked into Roughing It In Style about 7 years ago, we have been treated like part of the family. “Roughing It” has furnished our entire home. The customer service we receive is phenomenal and unmatched. They are ALWAYS willing to do what they can to achieve the customers’ goal.”

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Our Design Projects

Roughing It In Style is your premier source for interior design and custom kitchen & bath design. Our stores in Madison, WI, Harshaw, WI, & Fort Collins, CO also showcase a wide range of comfortable handcrafted furniture, inspired art, one-of-a-kind antiques, and unique accessories with a rustic flair. See some of our kitchen & interior design projects to get a feel for what our design team can do.